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Director of Marketing and Communications

Full-Time Position in Oakland, CA or Washington, DC

Impact Justice is growing and focusing on building the internal infrastructure we need to support the incredible work we do externally! After starting in 2015, we now have a staff of over 80 and anticipate more growth in the future. We’re looking to expand our Team – who make everything we accomplish at Impact Justice possible – and we’re looking to hire folks who are experts in Getting It Done!

Who We Are
Impact Justice dares to dream of a humane and restorative system of justice in the United States. Through innovation, research, policy, and advocacy, we are forging a new path to a justice system that is fair to all of us. In addition to our core programs around the enforcement of the Prison Rape Elimination Act, Restorative Justice, and the Research and Action Center, we are continually adding more to our portfolio of Innovation programs. Overall, we all work to reduce the number of individuals (adults and youth) entangled in the criminal justice system, to improve conditions and outcomes for those who are currently incarcerated, and to provide opportunities to those who are rejoining communities. We employ a national team of advocates, researchers, monitors, practitioners, and experts united by this vision. We work closely with communities of color, the lesbian, gay, bisexual, questioning, gender nonconforming, and transgender communities, the formerly incarcerated, and we are continually looking for opportunities to bring those with lived experience in those communities into our teams. A majority of individuals on our current executive team identify as BIPOC and/or LGBTQ. We’re committed to living our values and to creating the kinds of equitable and inclusive team environments internally that we fight to help create in our broader communities. Check us out at www.impactjustice.org.

Who You Are
You are a seasoned marketing and communications professional ready to lead the organization’s efforts to establish IJ as a trustworthy and innovative leader in the field of criminal legal reform, and to shape the narratives around criminal legal reform to better educate the public and support IJ’s reform efforts. You have a track record of increasing visibility for an organization and supporting program staff in prioritizing and communicating out key messages in order to maximize impact and the ability to attract funding. You have designed and implemented strategic communications plans, managed external relationships, and are ready to tackle building a strong internal team. You are passionate about justice reform and hold values of diversity, equity and inclusion as central to your work. You have excellent written and oral communication skills, experience with social media and film, and are both creative and deadline-driven. You are eager to roll your sleeves up and get work done yourself, but you also have the ability to manage others (whether internal staff or external vendors).

That said, we know there are great candidates who may not think they fit into what we’ve described above or who have important skills we haven’t thought of. If that is you, don’t hesitate to apply and tell us about yourself! And if you’re a formerly incarcerated individual or someone who has a family member who is or has been incarcerated, we will be particularly excited to hear from you.

What You Will Do
You will report into the Acting COO. You will be the head of all of IJ’s messaging functions, and your core responsibilities will be:

  1. Marketing and Communications Department Oversight and Growth/Development – You will build out a Marketing and Communications Department that is poised to serve and amplify our rapidly growing organization that will cross the 100-person threshold in 2021 and is expected to continue to grow. This involves hiring and overseeing all staff in the department, ensuring that the department is adequately attending to all aspects of its obligations – both those that sit primarily with you and those things delegated to others (whether employee, consultant, or vendor). Audit existing procedures and policies regarding all aspects of messaging and identify recommended additions, modification, or considerations as we seek to expand reach and market share in a manner that also expands the voices of those most impacted. Work closely with external consultants, team members, and with other members of the Executive Team on those efforts/initiatives already under way. Plan and lead Executive Team and Board of Directors discussions around marketing and communications and messaging-oriented infrastructure development, including on how best to use limited dollars to build/grow the Marketing and Communications team.
  2. Strategic Press Cultivation – You will drive attainment of ambitious goals around increased market share. Anticipate and forecast press opportunities, including opportunities to comment, be included in long-form pieces on criminal legal reform, place opinion pieces, and be featured in highlights for our programmatic work. Develop and maintain a pipeline of press contacts and connections in order to ensure regular, nationwide, and high-impact coverage. Identify external opportunities where IJ Leadership and/or staff can strategically maximize coverage, including conferences, commissions, and awards. Identify and suggest Marketing/Communications opportunities and unintended consequences that arise within the full range of Executive and Management Team decision-making, and provide coaching to members of the Executive Team, one-on-one and as a group, to develop the awareness and competencies around Marketing and Communications.
  3. Marketing and Development Coordination – This means coordinating closely with the President and the Development Team on attracting and retaining engaged, committed, and generous donors. Lead efforts to focus/refocus social media on engagement, identification and cultivation of key external influencers to partner with IJ around our work generally and around development tied to our work, and otherwise ensure there is a measurable and growing return on our investments in these areas. Build managerial and organizational capacity and habits around consideration of marketing outcomes when approaching communications opportunities.
  4. Executive Advising – This involves allocating time to leading discussions with and advising the Executive team on both strategic planning and operational considerations related to the organization’s messaging efforts.

Applying
The position will be paid $120,000 – 140,000. The benefits that come with working at Impact Justice include medical, dental, and FSA plans, significant vacation and wellness leave, and immediate vesting in our 401K with a generous match. This is a full-time, salaried position located in either our Washington DC or Oakland CA office.

We ARE NOT considering remote staff for this position, though IJ offices are open on a voluntary basis this Fall and we anticipate a phased-in return to office beginning January 2022. IJ will offer a hybrid schedule (i.e. some regular telework) even after the return to office.

If this all sounds like a good fit for you, please send your resume and a brief email or letter explaining why you are particularly interested in the role and why we should be particularly interested in you! You can send this to CommsDirector@impactjustice.org. Please have the subject line of the email read “[Your Last Name], [Your First Name] Application for Director of Marketing and Communications.

We will be reaching out to those candidates we are prepared to interview within the month following the application deadline of September 19, 2021.

Note that we are committed to workplace diversity and providing equal employment opportunities. Please also note that we are going to be especially excited in candidates who understand the unique nature of a mission-driven organization, have direct experience with the criminal legal or juvenile justice legal systems, and appreciate the complexities of collaborating with team members in remote locations.